FAQ’s
These are some commonly asked questions by current and prospective clients. Do you have a question that isn’t on the list? Contact us for the answer!
Do you do advertising?
We create and place advertising on Facebook, Instagram and Twitter as well as through Google AdWords on an a la carte basis. Clients are encouraged to create advertising accounts and utilize them to reach their goals through an agreed upon budget. We also create high resolution visual ads for mailings, magazines, newspapers and print.
What social media platforms do you work with?
We have experience working with Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and Google + as well as video sites YouTube and Vimeo. We are also experienced in Facebook and Instagram Stories for the purpose of marketing. In addition to posting capabilities, we create strong profiles for businesses and individuals.
Do you require a contract?
Upon referral, we will meet with you to determine if both parties are a good fit. We will then submit a proposal for services and upon mutual agreement, a six month contract will be signed. Payment is due upon the execution of the contract. Your business will be invoiced 15 days prior to your next payment.
What is the cost?
We did not get into this business to be millionaires, nor do we want to aspire to that level. Our mission is very clear – to help small and mid-sized businesses to succeed and provide exceptional service in the process. As a result, we work closely with our client’s to determine their budget for services and then develop a program that fits their needs and resources. Most marketing companies charge prohibitive prices, lock you into contracts and then never return your phone calls. We exist as an alternative. We are in your budget. We promise.
What if it's not working out?
We’ve all been there. Stuck in one of those relationships that just doesn’t feel right and not quite sure how to call it quits and move on. Add in a contract and it feels hopeless, right? Not with us. Yes, we do ask for 6-month contracts. For us this accomplishes three things: (1) protects you and your intellectual property, (2) protects us by specifically outlining to scope and limitations of the services that we will provide and (3) gives us both enough time to get in a groove. However, if something happens — we just don’t “click”, your financial position changes, you’ve decided to move in a different directions — that’s cool. We just ask that you discuss it with us (we might be able to help) and then give us 15 days written notice and we will release you from the contract. We have the right to do the same. We part as friends. There are a few circumstances where this policy is modified, including a circumstance where a larger project has been amortized over a year’s worth of other contract payments. Either way, we believe in total transparency and communication and there is nothing that can’t be solved by talking.
How many days a week do you post? Who provides the content?
Depending on the level of service that you require, we can post anywhere from 3-5 times each week including one weekend day. We can update your website as often as necessary. The success of your social media is dependent upon the level of content sharing that you do – pictures, event information, daily specials, etc. – are all information that your customers would like to see. On the days that we don’t have content, we often fill in the blanks by highlighting a positive review or a location/service from your facility, finding pictures posted by your customers or posting news or articles that are relevant to your business.
Why do you only work with a select number of clients?
When we started TYRP Marketing and Consulting, we had been disillusioned by the number of consulting firms that over-promised results and were driven by the number of dollars that they acquired for themselves. Client communication was an afterthought. Strategy was unheard of and the idea of maintaining a relationship with a client was considered a liability. We knew we wanted to create relationships and work closely with our clients to drive results for their business and be able to assess our methods for success and re-evaluate along the way when our strategies fell short. In order to do this, we knew we would sacrifice the large income of these other firms. We knew that by staying small, personal and exclusive, the rewards would be greater. That is our business model.
I can do my own social media / have my social media done in-house. Why would I pay somebody to do it?
A social media page for a business is something that requires a lot of time and attention. Our job is not only to handle your online marketing, but to be at the cutting edge of how to successfully utilize social media platforms. We understand the time this takes and it’s why we limit our client list to spend the most time on each account and maximize the results. Many people believe that by randomly throwing some content on a page each day (or once a week), they are “managing their social media”. But the key to social media is the word “social”. We not only curate the best content for your business, we post at the optimal time of day, interact with your followers, answer questions, build your audience, interact with demographic groups and more. Sure, you can do your social media in house – but for the equivalent of one hour of in-house pay each day, you can have so much more exposure and attention paid to specifically marketing to your customers.
How many restaurants have you worked with as a consultant?
To date, I have assisted 19 different restaurants either setup their operations or step back and assess issues so that they could move forward in a more successful manner. Of these, three of these restaurants eventually went out of business due to poor further management.
How do you answer reviews?
In the case of a positive review, we simply respond with a nice message thanking the customer for their feedback. When the review is negative, we often apologize in the public forum for the customer’s less-than-perfect experience and then, with management approval, contact the reviewer through private message and offer incentive for them to return and give the business a second chance.
What types of websites do you create?
We are not HTML authors and so the websites that we create are template based websites using builders such as WordPress. If you have a previously created website that needs updating, we are capable to assisting with this, as well. Our expertise in this area lies in helping small business owners or those without time or computer savvy to develop an online presence and SEO. We are not a firm that locks you into a contract once we’ve built your website, making it impossible for you to make timely changes. You have the choice of retaining us for the purpose of updating your site or we will train you in how to keep it updated yourself.
Do you have references?
Of course! Check out our Testimonials page by clicking the button below.